Meet Johan Denegri

My mother, is a woman immersed in the world of clothing design and sewing, she introduced me to the fashion world. When I was a child, she always took me to the company where she designed and sewed clothes so we could spend time together. I used to play with the sewing machines and sleep among the fabrics and listened the sound of the sewing machines and scissors cutting the fabrics and the patterns papers for sewing.

I grew up watching my mom always designing and sewing clothes, from wedding dresses to all types of garments. I used to draw sketches of clothing and ask my mom to make them, but after moving to New York, the city lifestyle and feel attracted to graphic design projects where designers customizing fabrics with images and graphic designs that express a concept had an enormous impact on my creative process. Designing and creating clothing that inspire people to express their personality, identity, style, sense of humor, sensual, elegant and fresh side through the way they dress is what I hope to communicate.

Johan was born in Lima, Peru and studied Information Technology Systems and he received a specialization in Security Information System and Business Continuity, he worked in a Bank managing computer risks. But his childhood experience with fashion and the importance of making his dream come true in the fashion world was that fostered Johan’s curiosity for the design and making of clothing that eventually led him to create his own clothing brand where he designed and made garments with his mother from whom he learned the design and sewing techniques, then he moved to New York to study graphic design and fashion and complement his creative, commercial and cultural side of North American fashion.